2026-04-28
Three decades of fuelling performance
Thirty years is a long time in sports nutrition. What started as a small range of proteins and creatine has grown into a full lineup built for every kind of athlete — from first-time gym-goers to seasoned competitors.
Across three decades the science has moved fast, and so have we: cleaner formulas, better flavours, and standards we hold ourselves to on every batch. The goal has never changed — give people products they can trust to train harder and recover better.
The range that grew with us
From the very first tubs to today's shelves, the catalogue tells the story: more categories, smarter formulations, and a relentless focus on quality. Old favourites stuck around, new innovations arrived — and the lineup kept getting better.
Thirty years isn't just history — it's responsibility. We don't only sell supplements: we back the sport, support competitions and give back to the community wherever we can.
Giving back to the sport
From grassroots meets to national stages, we've stood beside athletes for decades — and we're just as committed to giving back for the next thirty.
Celebrate with us
To kick things off, we've created limited-edition flavours for the occasion.
100% Whey Protein Professional and Hot Blood Infinity — now in limited edition!
